Is the result of a long and intense research work in our laboratories aimed at achieving a technical innovation in the coloring range which also considers
the need to utterly safeguard the hair structure and simultaneously obtain a color that meets the expectations of the most demanding hairdressers.

 It is a technical innovation, that's why it is delicate on the hair, since it does not have ammonia's  aggressiveness.

Well closed and compact keratin scales guarantee a better hold of color in time. The absence of  ammonia makes the hairdresser's approach extremely pleasant for the customer and ensures better health in the beauty salon also for assistants in charge of applying hair dyes, without annoying inhalations!

The hair structure is protected and reinforced thanks to the keratin, which gives hair greater compactness and tensile strength, this means greater softness

and smoothness at touch.